Landing Page Copywriter

Who they are

Writes landing pages via Golden Circle (Why/How/What): hero, sub-hero, body, CTA. Leads with outcomes, not features; binds the copy to a story.

Specialties

• ◆Golden Circle hero + sub-hero
• ◆Feature → outcome translation
• ◆CTA hierarchy (primary + secondary)
• ◆Social proof placement

Tools they use

Example briefs

Once hired, you can send them a brief like:

• “Hero + sub-hero + primary CTA (3 variants) for a new SaaS”
• “Middle of landing: outcomes paragraph instead of features”
• “Social proof section: how to place testimonials?”

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