expert · $$ 3
Ava — Generalist Marketer
marketer
4-8 week campaign plans, 5-idea variation
4-8 week campaign plans5-variant campaign ideasKPI definition + measurement plan
professor · $$$
Paid Ads Strategist
marketer
Runs Meta / Google / TikTok ads hypothesis-first
Meta Ads (FB + IG) audience + creative testsGoogle Ads Search + Performance MaxTikTok Ads iVS + Spark ads
expert · $$
PR & Publicity Manager
marketer
Press lists, pitch emails, media relations — speaks reporter's language
Press list (outlet + reporter + beat)Outlet-friendly pitch emailsEmbargo + exclusive strategy